Microsoft has closed the operations side of Mixer and moved existing partners to Facebook Gaming. While the news doesn’t come as a surprise given the platform’s traction to compete versus the Big Three, the partnership paves the way for xCloud to arrive to FB Gaming giving viewers the ability to click and immediately play games that people are streaming.
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Following a pre COVID-19 downward trend, #ad use on IG has dropped 30%. The pandemic has contributed to less brands activating spend for campaigns. Nano and micro influencers are now seen as high-value resources that can deliver high impact without the bigger price tag of larger influencers.
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Capping off FB's +50% usage of Live and opening access to monetization this week, no surprises here from SVODs getting a bump, but captivated to see people with influence being forced to use digital platforms as a mechanism to create [at times with others] when they normally wouldn't, in order to maintain a level of relevance. Unintended affects of encouraging connective-ness and 📈 $$$.
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Urban. Hype. Fashion. The youth drive culture.
The intersection between music, new media, and esports has accelerated the pervasive rise of street culture's influence outside the "Big 5." A prevailing question persists- who owns your favorite fashion brands?