In The Age Of COVID-19, Creative Content Is Thriving

Capping off FB's +50% usage of Live and opening access to monetization this week, no surprises here from SVODs getting a bump, but captivated to see people with influence being forced to use digital platforms as a mechanism to create [at times with others] when they normally wouldn't, in order to maintain a level of relevance. Unintended affects of encouraging connective-ness and 📈 $$$.

Notable favorites so far:
💻 Death Cab for Cutie/Ben Gibbard's daily FB streams
💻 John Krasinski's SGN
💻 Colbert's Adapted Late Night Show
💻 Dr. Fauci making the rounds with multiple influencers

Beyond the individual- this is the watershed moment that cements in every brand's DNA at how valuable digital playbooks are. You do not exist as a company right now without it. In the post-COVID19 world, companies will have to truly figure out how consumers interact with their products & brand authentically.

Improvise. Adapt. Overcome.

FULL: Hollywood Reporter