The Youth Drive Culture

SOURCE:  Complex Original

Urban. Hype. Fashion. The youth drive culture.

The intersection between music, new media, and esports has accelerated the pervasive rise of street culture's influence outside the "Big 5." A prevailing question persists- who owns your favorite fashion brands?

👚 Yeezy's ™: Kanye West - Forbes reported that West makes up to 15% in royalties licensing to Adidas.
👚 Fear of God operates w/o external investment and is owned outright by Jerry Lorenzo.
👚 Off-White's ™: Virgil Abloh - the company is owned by Farfetch thru the New Guards Group acquisition earlier this year.
👚 Anti Social Social Club retains sole ownership thru Get Weird LLC by designer Neek Lurk.
👚 Kith is owned by Ronnie Fieg with the help of Atrium founder Sam Ben-Avraham.

FULL: Complex