Swedish furniture company, IKEA has debuted its first official apparel capsule. EFTERTRADA is set to be launched through its Harajuku outpost in Tokyo.
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Hot off May’s surprise collab with The USPS, LA-based streetwear brand, Anti Social Social Club, teased their upcoming collab with the Boys & Girls Clubs of Metro Los Angeles in an Instagram post.
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Kanye West took to Twitter this morning to announce his upcoming partnership with Gap. Gap is reportedly aiming to be bringing in $1 billion in annual Yeezy Gap-generated sales by the five-year mark. Yeezy stands to gain royalties and potential equity.
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Urban. Hype. Fashion. The youth drive culture.
The intersection between music, new media, and esports has accelerated the pervasive rise of street culture's influence outside the "Big 5." A prevailing question persists- who owns your favorite fashion brands?