SiriusXM is set to acquire Stitcher for $325M. The company will now have the largest addressable audience in the US for digital audio, including music, sports, talk and podcasts, covering 150 million listeners — according to Stitcher.
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Spotify is starting to test a new feature called “In-App Offers” that give podcasts the ability to keep an embedded link on their episode pages that, when tapped, leads to an advertiser’s webpage. The page will then auto load with the coupon code.
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Time spent by US listeners in 2020 have dropped 2 minutes compared with 2019 due to the pandemic. That metric is set to balance by 2022 as streaming platforms invest in podcasts while publishers diversify content offerings.
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Podcasting as a format can only get bigger. Edison Research’s Infinite Dial report cites that more than half of Americans have listened to a podcast, and an estimated 32% listen monthly (+26% last year).
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