Podcasting Growth Is Unreal

Podcasting as a format can only get bigger. Edison Research’s Infinite Dial report cites that more than half of Americans have listened to a podcast, and an estimated 32% listen monthly (+26% last year).

It currently monetizes at only about $.01/listener-hour vs. Radio's 10X average.

🎙$659M projected growth of podcast ad revenue.
🎙 80% retention rates on hearing entirety/majority of episodes.
🎙 700,000+ active podcasts as of Sept 2019.
🎙 VC's drive $270 million in investment.
🎙 Personalities to organizations are trying their hands.

Sourcing: Nielsen, PwC, Edison Research, IAB, Pacific Content, a16z

SOURCE: https://a16z.com/2019/05/23/podcast-ecosystem-investing-2019/