Spotify Tests Interactive Podcast Ads
“[Spotify is looking to] create more of a direct funnel for brands. I think you could start to then piece together what a potential roadmap could look like, just based on the model with which we view this opportunity. So, it is one step in a larger innovation path to productize the coupon code.”
Spotify is starting to test a new feature called “In-App Offers” that give podcasts the ability to keep an embedded link on their episode pages that, when tapped, leads to an advertiser’s webpage. The page will then auto load with the coupon code.
🔊 This is the start for Spotify’s interactive ads.
🔊 First launching with Harry’s in the US on the podcast Last Podcast on the Left and with Hello Fresh in Germany on the podcast Herrengedeck.
🔊 Interactive tool will only be live on each episode page for as long as the campaign runs.
🔊 Expanding on their Streaming Ad Insertion (SAI) technology to more advertisers in the US and to select advertisers in Germany.
🔊 SAI is only used on Spotify’s O&O, exclusive shows, and currently has 100 monetizable shows.
SOURCE: Spotify