Time Spent With Podcasts Dipped During Pandemic, Should Rebound By 2022
“In the weeks following shelter-in-place orders, the dip in listening was most severe, though listens and downloads have rebounded a bit since then. This will be the first recorded contraction since we began tracking US podcast listener time in 2015.”
Time spent by US listeners in 2020 have dropped 2 minutes compared with 2019 due to the pandemic. That metric is set to balance by 2022 as streaming platforms invest in podcasts while publishers diversify content offerings.
🎙️ Estimate that podcast listening time will make up 17% of total time spent with digital audio in the US this year and 18.9% by the end of forecast period in 2022.
🎙️ Investment by streaming platforms and publishers expanding their libraries will increase engagement among podcast listeners.
🎙️ Brands can reach a highly engaged audience of digital listeners
🎙️ Podcast listeners often consume a high volume of content which is valuable real estate for audio advertising.
SOURCE: eMarketer June 2020