Spotify is starting to test a new feature called “In-App Offers” that give podcasts the ability to keep an embedded link on their episode pages that, when tapped, leads to an advertiser’s webpage. The page will then auto load with the coupon code.
Read MoreTikTok has launched a new brand and platform called “TikTok for Business” that centralizes all its current and future marketing solutions for brands. All but the AR formats [signaling parity with Snap] under the ‘Ad Features Stack’ were available before today’s announcements, but now live under a single destination to introduce new products as they are developed.
Read MoreThere was a 35% decline in the number of CMOs among the 5 most-compensated officers in the C-suite level b/n 1999-2017. Meanwhile, the number of officers representing information or technology increased, far exceed the number of CMOs.
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