While HBO Max is not a game changer for AT&T’s core business, and with a myriad of blundered launch issues like confusing branding, uncertainty about how to get it, and limits on how consumers can actually watch the product, it has been able to attract 4.1M subscribers.
Read MoreNetflix continues to pay a premium for content which should keep them buoyant as upcoming streaming services launch in the next quarter.
While quarterly spend is on the rise, subscription prices may jump as a result.
Kids content matters to OTT's because it will help reduce churn.
The services need to rely on the daily routine of family audiences after millennials binge their favorite staples.
