HBO Max Pulls in 4.1M Subscribers
“Our investment levels are probably a little tempered for this year because a lot of that was production-oriented and we’re looking at a situation where we can’t drive as much production as we’d like.”
SOURCE: HBO MAX
While HBO Max is not a game changer for AT&T’s core business, and with a myriad of blundered launch issues like confusing branding, uncertainty about how to get it, and limits on how consumers can actually watch the product, it has been able to attract 4.1M subscribers.
📺 Launched May 27 with the full HBO catalog plus originals.
📺 3.1M are regular retail customers, the remaining 1M are subscribed through affiliated AT&T wireless packages.
📺 Aiming for 50 to 55M subscribers by 2025.
📺 HBO and HBO Max have a combined subscriber base of 36.3M.
📺 21 new originals will be available by August.
The streaming service has an uphill battle amidst well established incumbents as content remains a very small portion of the overall AT&T business when compared to a behemoth like Disney and Disney+.