Netflix has recorded a booming Q2 with 10.2M new subscribers, beating its projected estimates of 7.5M. With much of the credit going to Shelter in Place orders, the streaming company is anticipating a ramp down in the coming months.
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Netflix continues to pay a premium for content which should keep them buoyant as upcoming streaming services launch in the next quarter.
While quarterly spend is on the rise, subscription prices may jump as a result.
Kids content matters to OTT's because it will help reduce churn.
The services need to rely on the daily routine of family audiences after millennials binge their favorite staples.