The Kids Streaming Content Wars Is Officially On

Kids content matters to OTT's because it will help reduce churn.

The services need to rely on the daily routine of family audiences after millennials binge their favorite staples.

👶🏻 Disney+ has the edge, bolstered by its collection of IP and by consolidating its content from other services.
👶🏻 Netflix has doubled down in kids content as a response through original programming.
👶🏻 HBO Max is set to produce five new seasons of Sesame Street and is supplemented by acquiring Studio Ghibli's library.
👶🏻 Apple TV+ is producing a Sesame Street spinoff called "Helpsters" along with a new Peanuts series.
👶🏻 Viacom CBS has launched a kid's centered vertical along with producing content for other streamers.

Families outperform other groups by being consistent subscribers MoM and look towards streaming services as a "digital babysitter."