IKEA Announces EFTERTRÄDA Collection

SOURCE: IKEA

Swedish furniture company, IKEA has debuted its first official apparel capsule. EFTERTRADA is set to be launched through its Harajuku outpost in Tokyo.

👕 ‘EFTERTRÄDA’ is Swedish for ‘successor’.
👕 Capsule features: t-shirt, hoodie, tote bag, umbrella, two bath towels, two water bottles + more.
👕 2020 collection will be available for pre-sale on July 31 to August 6 on IKEA Japan’s website.
👕 Takes cues from their approach to home-furnishing, with simplicity being the core inspiration.
👕 A digital lookbook will accompany the launch, debuting TBD.