TikTok Power Users Finding Major Revenue Off Platform
“There’s a lot about the line that I’m super in love with. I love the jelly eye shimmer so much. I want people to wear as little or as much as they want and feel confident. With Morphe, we’re working together to show that you are beautiful with or without makeup.”
SOURCE: Morphe
Three top TikTok stars have announced major deals off platform this week. The platform doesn’t offer creators a way to make money aside from a largely unused feature, Tips, activated during live streams. While a staple for conventional YTers and streamers, TikTok Creators are charting new territory when it comes to sourcing revenue streams outside their native platform.
➡️ Creators don’t receive a cut of the ads that run between the videos it plays on TikTok forcing users to find other avenues to generate revenue.
➡️ Charli (TikTok’s most followed creator) and Dixie D’Amelio secures partnership with cosmetics company Morphe to launch their sub-brand, Morphe 2.
➡️ Morphe 2 launches July 30, will target a younger, Gen Z demo that prefers more minimal makeup palette.
➡️ Addison Rae (TikTok’s 2nd most followed creator) is launching a Spotify-exclusive Podcast with her mom.
➡️ The “Mama Knows Best” podcast, is “an intimate and authentic look” into their mother-daughter dynamic.
i've been working on a little something with my mama. listen to our new podcast #mamaknowsbest, only on @spotifypodcasts❤️ https://t.co/hu8bOayq8F pic.twitter.com/B8Z3qzYNsM
— addison rae (@whoisaddison) July 20, 2020