Prince's Entire Song Catalog Is Now On TikTok
“Prince was known for breaking boundaries and TikTok has proven to do so as well. With the addition of Prince’s full catalogue on TikTok, it is our hope that a new generation of global fans can find meaning in Prince’s music, and be inspired to create.”
TikTok users can now create videos soundtracked to their favorite Prince songs. Owned and operated by the late artist's estate, @Prince.4.ever, archival footage of Prince performances, interviews, and video excerpts are expected to be posted on his official account.
🎶 First short-form video app to gain global access to Prince’s full discography.
🎶 The Prince Estate will offer special programming on the app.
🎶 New account will emphasize Prince’s lifelong activism and fierce devotion to societal equality.
🎶 Deal means TikTok users will be able to dance and create videos to Prince’s songs.
🎶 Users are not getting access to the entirety tracks — just 15-second snippets, which are pre-selected.
FULL: TikTok