LeBron James Secures $100M Investment to Build Media Company
“I speak about things that I’m knowledgeable about, that I’m educated on. And at the end of the day, right is right, and wrong is wrong. I want the betterment of people—no matter skin color, no matter race, no matter anything.”
LeBron James and his longtime business partner/childhood friend, Maverick Carter, have formed a media company that is one part maker and another part distributor of content that will amplify the voice of creators and consumers who’ve been pandered to, ignored, or underserved.
Springhill Company has raised $100M and will be used as a platform to give people of color the ability to exercise creative control.
🖥 Named for the Akron apartment complex where James moved to when he was in 6th grade.
🖥 Consolidates the Robot Co., a marketing agency along with SpringHill Entertainment & Uninterrupted LLC [Space Jam: A New Legacy and The Shop: Uninterrupted].
🖥 Described as part Disney storytelling power, part Nike coolness, and part Patagonia social impact.
🖥 Investors include Guggenheim Partners LLC, UC Investments, News Corp. heir Elisabeth Murdoch’s content company Sister, and SC.Holdings.
Among his other advocacy projects like More Than a Vote centered around protecting voting rights and combating voter suppression, the venture comes at a time of sweeping social justice reform in the US, a suspended NBA season that has yet to close out, and a pandemic where black people are dying from the coronavirus at more than twice the rate of Whites- amid a recession in which Black unemployment has climbed to its highest level in more than a decade.