Instagram Announces Expanded Commerce Eligibility Requirements For Businesses And Creators
“New businesses will go through our updated onboarding flow and existing businesses will receive an in-app notification in the coming weeks with instructions about how to comply with it.”
Instagram announced today new Commerce Eligibility Requirements which looks to help more businesses and creators sell on the platform. These new guidelines help outline fundamental points to allow both parties to qualify for selling on IG.
💼 Businesses must tag products from a single website that they own and sell from.
💼 Updated requirements activate on July 9 in all countries where IG Shopping is supported.
💼 Provides more transparency to qualify the shopping XP for people + brands.
💼 Updated sign-up flow to give clearer guidance on the types of businesses supported [e.g creators that want to grow their business via IG].
💼 Applicants will be given notifications if accepted and enabled to start tagging. Rejections will include clear reasons with appeals and action steps.
By providing updates to an additional revenue stream, Facebook's app looks to compete with competitors like YouTube who recently enabled merch shelves in the Description Box below videos.
SOURCE: Instagram Business