Advertising On TikTok: AdAge Deck

There's a groundswell of renewed interest in TikTok this year as they look to solidify creator monetization among incumbents.

Highlights from their ad pitch deck via Ad Age:

📱30M+ MAU in the U.S., 800M+ globally with a heavy Gen Z focus.
📱Flexes parent company ByteDance's AI/Machine Learning [ML] tech.
📱Content personalization thru "For You" [Explore] tab. ML dictates algorithm w/ Geo, Platform behavior w/ content preferences, & Demographics inputs.
📱The brevity of their 5 main ad offerings clearly conveys value prop.
📱Coined a native oCPC metric [optimized(?) Cost Per Click].