ByteDance To Debut New Smartphone

TikTok parent company, ByteDance, has announced its own smartphone.

📱 Named Smartisan Jianguo Pro 3.
📱 Douyin (Chinese version of TikTok) can launch via lock screen.
📱 Currently a China-only release.
📱 Gives ByteDance a dedicated device + platform to share its apps and features in new ways..
📱 Price point: ¥2,899 ($412).

Snap Inc.'s introduction of Spectacles pivoted their brand as a camera company and companies like Razer Inc. have released mobile gaming specific phones.

An app-centric phone speaks to the strength of adoption in ByteDance's T5 countries and challenges the US notion of a 2 market phone (Apple v. Android).