Changing The Music, One Cloud-Edit At A Time

Music in the cloud allows for last minute updates and changes previously unavailable when CDs + Vinyls were king.

Streaming as a dominant form of consumption continues to challenge conventional album drops leading to progressive launch strategies.

🎵 Kanye West's latest album, Jesus Is King, pushed changes up til the last minute.
🎵 An IMAX movie based on the album and listening parties across the US for thousands of people didn't stop additional tweaks.
🎵 His 2016 album, The Life of Pablo, was billed as a "living breathing changing creative expression."
🎵 However legal threats have also influenced tune-ups due to issues like an unlicensed sample from his 2018 album, ye.
🎵 Creators' alchemy post-release transcends music, bleeding into the creative process of movies adding in CGI to known classics.

With original versions being removed from streaming services, instant edits could be impacted from censorship or line up changes which might not gel so well with purists that want their music from their favorite artists untarnished.